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Guidelines on Marketing a Small-Scale Business

Marketing involves passing information on goods and services to the potential consumers. Advertising is another term of marketing. We have two main categories of marketing tools. They are the modern and the traditional marketing methods. Today, businesses use the new marketing ways while the old ones were common a few years back. Some traditional marketing methods are; marketing people, TV and radio adverts, brochures, billboards, letters, and telemarketing. The new marketing tools are cost-effective since they are carried out on the internet. For small businesses, they should use marketing tools which are cost-effective. The following are the economical but effective marketing tools perfect for small businesses.

SEO is an effective economical marketing method. The SEO is the abbreviation of the Search Engine Optimization. SEO is a modern, cheap and effective marketing technique. The SEO involves the ranking of a business among the top in the search engines. When a business is ranked high on the search engines, it will receive many online visitors.

Social media is another marketing tool perfect for small businesses. Marketing a business, goods, and services on the social media are free though effective. A social media platform is a website the facilitate sharing of ideas, images, videos, and messages. The main social media platforms are Facebook, Twitter, YouTube and Instagram. Creating a social media account is free. The social media marketing is perfect especially if you are marketing goods and services used by the youth.

The third marketing tool for small businesses is the referral marketing. In referral marketing, once you inform a potential customer on the business products and services and he/she makes a purchase, you are rewarded. The business should invest more money in referral marketing to make it effective.

An app is also a perfect marketing tool for the small-scale businesses. An app is a program which runs on a mobile device. An app that will notify people of information on new products and services is known as a marketing app. Some app developers request for money in order to download and install their apps but a good app should be free of charges.

The fifth marketing tool for small businesses is Email marketing. Email marketing needs no payment. In email marketing, updates on goods and services are sent to the customers’ email addresses. A customer is supposed to opt in for updates before receiving the notifications. Since direct email is quick and cheap, they are the best for small businesses. An Email Service Provider should be used in sending large chunks of emails.

In case you want an effective and cheap marketing technique for your small business, please consider the above.

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