Email marketing is used by a lot of companies all over the globe. Email marketing has proven to be one of the few marketing strategies that bring high returns on investment and thus the reason why so many companies are adopting it as a means of trying to outdo their competition. You may fail to understand why email marketing is so popular in the business world if you are unfamiliar with this term. In this article, we look at some of the benefits of email marketing.
The first advantage of using email marketing is that it is cheaper than the conventional mainstream marketing channels. Since you are directly communicating with your clients, you do not have to incur expenses such as postage expenses, print expenses and exposure expenses. Email marketing, though not free is still lower in cost than a majority of marketing channels.
The second benefit of email marketing is that it has very high conversion rates. This is because emails are only sent to an already engaged audience. In email marketing, emails are sent to individuals who have registered for them on their own volition and they therefore have higher chances of purchasing a product.
Rather than market yourself and hope that you get somebody interested, email marketing will allow you to send email only to those with a high likelihood of buying from you. If for example you have products being sold at only one location, you can be able to set your emails in such a way that only the people in that specific area receive them.
Improved sales are another reason why many companies today are going for email marketing as opposed to mainstream strategies. impulse buying is the main reason why there are increased sales. This is because customers can make a purchase at the click of a button. This is not possible when using channels such as radios and television, which is why a lot of companies are moving towards this trend.
The sixth advantage of email marketing is that it is very easy for one to get started. With email marketing, you do not have to worry about things such as logos or images since the most important thing here is content, which is created very easily.
A customer is also able to forward an email received easily which is another reason why you need to adopt email marketing as part of your marketing campaign. It therefore allows you to reach a larger group of people indirectly. You can also measure the success rate of your email marketing campaign. You can therefore improve your campaign where there are no conversion rates or where the conversion rates are poor.